Category Archives: xbox 360

When it comes to Xbox, the X could probably stand for NetfliX

Back when Microsoft first unveiled the Xbox One in May of 2013, the company took a lot of flak for focusing on TV and other media streaming uses for the box instead of talking primarily about games. An in-depth Ars Technica analysis of Xbox Live users, though, shows just how much time Xbox owners are spending watching video on their consoles, potentially explaining why Microsoft thought video was so important out of the gate.

Netflix is by far the most-used individual app in the Xbox ecosystem, according to our data, making up about 19 percent of all usage time we could measure across both the Xbox One and Xbox 360 during our September 2016 through February 2017 sampling period (read the introductory piece for details and caveats about our data collection methods). YouTube is also a favorite for Xbox owners, representing a further 7.6 percent of all usage. All told, these two apps account for more than a quarter of all the Xbox time we could measure.

Read 5 remaining paragraphs | Comments

Xbox Unleashed: Our deep-dive study of how millions use Xbox Live

Enlarge (credit: Aurich)

For three years now, Ars’ Steam Gauge project and the public sampling projects it has inspired (such as Steam Spy) have provided an important behind-the-scenes look at what kinds of games are popular on PC gaming’s most popular marketplace. Today, after years of work, we’re ready to unveil a new effort that similarly uncovers what’s popular among Xbox Live users on the Xbox One and Xbox 360.

As we introduce you to our data and our methodology, you probably won’t be surprised to see the enduring popularity of franchises like Call of Duty, Grand Theft Auto, and Halo on Microsoft’s platforms. You might be more surprised by just how often the average Xbox console is used as nothing more than a streaming video box, or by how a relative handful of games dominate the total play time spent on both consoles, or by the specific, branded Xbox 360 adver-game that still sees relatively significant play years after its release.

We’re just beginning to play with all the data about Xbox Live users we now have at our disposal. But first, a little about where that data comes from.

Read 67 remaining paragraphs | Comments