Back when Microsoft first unveiled the Xbox One in May of 2013, the company took a lot of flak for focusing on TV and other media streaming uses for the box instead of talking primarily about games. An in-depth Ars Technica analysis of Xbox Live users, though, shows just how much time Xbox owners are spending watching video on their consoles, potentially explaining why Microsoft thought video was so important out of the gate.
Netflix is by far the most-used individual app in the Xbox ecosystem, according to our data, making up about 19 percent of all usage time we could measure across both the Xbox One and Xbox 360 during our September 2016 through February 2017 sampling period (read the introductory piece for details and caveats about our data collection methods). YouTube is also a favorite for Xbox owners, representing a further 7.6 percent of all usage. All told, these two apps account for more than a quarter of all the Xbox time we could measure.