Category Archives: wwdc 2017

That new keyboard is the key to Apple’s MacBook update

 There’s a decent chance you missed the MacBook news this week. It was buried amid a flood of news as Apple powered through announcements at the WWDC keynote on Monday. Like the majority of the hardware news at the event, the differences are entirely behind the scenes — and let’s be honest, upgraded Intel processors will never be as exciting to the layperson as a Siri speaker… Read More

Apple’s HomePod is a cautious approach to the connected home

 The new HomePod sounds great. I walked away from WWDC impressed with the full and rich sound the company has managed to get out of such a small form factor. There’s nice hardware on-board and a lot happening on the back end to create an optimal audio experience, including a six-mic array that sonically maps the room the speaker is in. Other smart home hubs like the Echo – and… Read More

As the Surface line courts creatives, Apple pushes back with the iMac and iPad Pro

 Apple doesn’t really talk about the Surface, but was pretty clear from yesterday’s WWDC keynote that Microsoft’s line is beginning to have a direct impact on the company. Between the iMac Pro and a rethink of iOS dedicated, in part, to bringing more functionality to the iPad Pro line, the message is clear: Apple’s not giving up any of its market share without a fight.… Read More

VR is in Apple’s future, but AR is the logical short term play

 For Apple, augmented reality is the clear short term play. It’s not so much that the company doesn’t see any future in virtual reality – it’s just that the tools for a quality AR experience are already here, in the pockets of millions of users. Your smartphone’s cameras, processing and interface are already an ideal delivery service for an enjoyable augmented… Read More

The iPad mini isn’t receiving any update

 The writing is on the wall. The iPad mini 4 is probably going to be the last iPad mini ever. Apple just announced iPad updates during its WWDC keynote. Both the 9.7-inch and 12.9-inch iPad Pro models are receiving major updates. In the meantime, the iPad mini feels like the neglected device in the iPad lineup, and it’s now probably on life support. If you want a cheaper iPad, you can buy… Read More

Plot twist: the MacBook Air is still alive

 The MacBook Air just won’t die. While Apple introduced a thinner, lighter MacBook Pro last year, people still want a new MacBook Air. The MacBook Pro is roughly as heavy as the 13-inch MacBook Air, but it’s still more expensive. That’s why customers still love the MacBook Air. Instead of killing the MacBook Air altogether, Apple is keeping it around as it still sells fine.… Read More

Apple announces the HomePod

 Apple’s long-rumored Amazon Echo competitor is real. It’s called the HomePod (yes, I know). “We want to reinvent home music,” Apple CEO Tim Cook said at the company’s WWDC keynote. The Apple Speaker is focused on music first, not Siri. Apple’s SVP of Global Marketing Phil Schiller said Sonos aren’t smart speakers and Amazon Echos aren’t good… Read More