Category Archives: watch

Swatch launches Swatch X You, a custom design system for true watchanistas

 Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch “factory” that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The service, available now, offers watches in two sizes 34mm and 41mm. I’ve asked the Swatch group for comment – I basically want to know who is buying Swatches these days… Read More

Watchmaker Robert Forsey talks about the smartwatch problem

 Watchmaker Robert Forsey, co-founder of Gruebel Forsey, isn’t worried. This plain-spoken creator of some of the most complex and beautiful watches in the world sees the Swiss Watch industry to be in turmoil but not in peril. “They made too many watches,” he said simply. And now they can’t sell them. When asked about the rise of the smartwatch, Forsey laughs. His… Read More

Breitling’s Avenger Hurricane 45 watch uses dense composites to stay light

 According to horological legend the first luxury watch made of steel – the Audemars Piguet Royal Oak caused great consternation when it launched in 1972. Up until then there were timekeepers – small, cheap watches like Timex and Seiko – and expensive pieces that you handed out at retirements from brands like Rolex and Patek Philippe. To build a luxury watch in steel was an… Read More

The MB&F HM6 Alien Nation will attack your block

 Fine timepieces are usually staid affairs. A little gold here, some enamel here, and a nice movement are enough to please some of us but it’s clear that a minority need hand-cut crystal domes, scurrying aliens, and enough luminous material to make a deep-sea angler fish jealous. The new MB&F HM6 is a version of Max Busser’s popular Horological Machine series but features a… Read More

The Casio Edifice EQB501 takes a licking, connects to your cellphone

 Casio makes beefy watches for not-always-beefy people. Their latest, the Edifice EQB-501 is an interesting amalgam of form, function, and high tech features and it has enough dials, buttons, and sensors to keep well-connected on your trek through the jungle, urban or otherwise. This monster watch is 44.4mm wide and water resistant up to 100 meters. It connects to your phone and the CASIO… Read More