Since the days of the NES, people have accused Nintendo of intentionally underproducing hardware in order to drive an artificial feeding frenzy of demand in the marketplace. With the Nintendo Switch remaining nearly impossible to find at retailers nationwide, those same accusations of "false scarcity" have been bubbling up in certain corners.
Nintendo Senior Director of Corporate Communications Charlie Scibetta wants to push back on those accusations. "It's definitely not intentional in terms of shorting the market," he told Ars in a recent interview. "We're making it as fast as we can. We want to get as many units out as we can to support all the software that's coming out right now... our job really is to get it out as quick as we can, especially for this holiday because we want to have units on shelves to support Super Mario Odyssey."
Far from intentional, Scibetta says the shortages are simply a result of Nintendo underestimating the interest in the system. "We anticipated there was going to be demand for it, but the demand has been even higher than we thought," he said. "We had a good quantity for launch, we sold 2.7 million worldwide in that first month, said we're going to have 10 million [more] by the end of the fiscal year... Unfortunately, we're in a situation right now where as quick as it's going into retail outlets it's being snapped up. It's a good problem to have, but we're working very hard to try and meet demand."