Category Archives: Spotify IPO

Spotify “Sponsored Songs” let labels pay for plays

 A mysterious “Sponsored Content” opt-out setting recently appeared in Spotify, and now the streaming giant has confirmed to TechCrunch what it’s about. Spotify is now testing a new “Sponsored Song” ad unit that a company spokesperson tells us is “a product test for labels to promote singles on the free tier.” Instead of appearing as obvious ad banners… Read More

How Spotify is finally gaining leverage over record labels

 That’s why over the past few years, Spotify has been pushing five different paths to putting pressure on the labels to cut it a better royalties deal. They all hinge around the idea of making the labels need Spotify as much as it’s historically needed them. When Spotify launched in 2008, it had no power in the relationship since it had so few listeners. It needed to raise over… Read More