Category Archives: Snapchat

Crunch Report | Uber CEO Travis Kalanick Resigns

The CEO of Uber, Travis Kalanick, resigns from the company, Tesla gets a new lead, Andrej Karpathy, for their autopilot program, University of Michigan students get driverless shuttles and Snapchat introduces Snap Maps. All this on Crunch Report. Read More

Snapchat acquires social map app Zenly for $250M to $350M

 Snapchat’s newest feature Snap Map is based on its latest acquisition, social mapping startup Zenly. TechCrunch has learned that Snapchat has bought Zenly for between $250 million and $350 million in mostly cash and some stock in a deal that closed in late May. Snapchat will keep Zenly running independently similar to how Facebook lets Instagram run independently. Read More

Snap copied location sharing app Zenly to build Snap Map

 Snap just announced a brand new feature today called Snap Map, which lets you view your friends on a map in real time and browse stories around you. If this sounds familiar, it’s because French startup Zenly has been working for years on a location sharing app so that you can see what your friends have been up to. According to a source, Snap approached Zenly late last year about a… Read More

Snapchat launches location sharing feature Snap Map

 Snapchat’s next big feature wants to get you to meet up with friends in real-life rather than just watching each other’s lives on your phones. Snap Map lets you share your current location, which appears to friends on a map and updates when you open Snapchat. “We’ve built a whole new way to explore the world! See what’s happening, find your friends, and get… Read More

Time Warner will spend $100M on Snapchat original shows and ads

 Time Warner and Snap Inc. have announced a new deal that will bring increased ad spending and the development of new made-for-Snapchat shows. People familiar with the deal tell TechCrunch that the deal is valued at about $100M spent over the next two years. The newly created shows will span a variety of genres, including scripted drama, daily news shows, documentaries and comedy. The shows will… Read More

CamSoda jumps into the world of paid life-streaming

 Have you always wanted to show your messy room to hundreds of people? Want to get paid for the pleasure of streaming your breakfasts, lunches, and dinners? Feel a real need to share how long you can stare idly at your phone? CamSoda has a deal for you. CamSoda is a streaming cam service featuring men and women in various states of undress and it is now offering a unique life-streaming program… Read More

Snapchat seduces advertisers with new self-serve tools and certified partners

 To beat Facebook and Google’s duopoly, Snapchat needs advertisers to build and buy campaigns with confidence. So today it’s announcing the Snap Publisher tool for building vertical video creative, it’s rolling out its self-serve Ad Manager, and its launching a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers. Together,… Read More

Snap is developing a second version of Spectacles which may include augmented reality

 Snap extended the sale of its Spectacles into Europe this month, but already the company is working on a second version of the video-recording glasses which could be quite radical, according to a source with knowledge of the plans. The first set of Spectacles went on sale last year and are priced at $129.99. They allow their owner to take photos and videos which can then be posted to the… Read More

Snap acquires Placed to prove geofilters drive store visits

 If Snapchat’s growth remains slow, it must maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed. Placed will help Snap scale its measurement systems so advertisers can chart how online Snapchat ads translate into… Read More

Snap’s Spectacles are now available in Europe

 Snap’s Spectacles are going on a summer tour across Europe. Starting today, anyone in Europe can buy a pair of sunglasses on Snap’s website or in a vending machine. With this launch, Spectacles are available outside of the U.S. for the first time. European Spectacles are exactly the same as the ones that launched in September 2016 in the U.S. While the excitement around Spectacles… Read More