Category Archives: snap inc

Snapchat acquires social map app Zenly for $250M to $350M

 Snapchat’s newest feature Snap Map is based on its latest acquisition, social mapping startup Zenly. TechCrunch has learned that Snapchat has bought Zenly for between $250 million and $350 million in mostly cash and some stock in a deal that closed in late May. Snapchat will keep Zenly running independently similar to how Facebook lets Instagram run independently. Read More

Snapchat launches location sharing feature Snap Map

 Snapchat’s next big feature wants to get you to meet up with friends in real-life rather than just watching each other’s lives on your phones. Snap Map lets you share your current location, which appears to friends on a map and updates when you open Snapchat. “We’ve built a whole new way to explore the world! See what’s happening, find your friends, and get… Read More

Time Warner will spend $100M on Snapchat original shows and ads

 Time Warner and Snap Inc. have announced a new deal that will bring increased ad spending and the development of new made-for-Snapchat shows. People familiar with the deal tell TechCrunch that the deal is valued at about $100M spent over the next two years. The newly created shows will span a variety of genres, including scripted drama, daily news shows, documentaries and comedy. The shows will… Read More

Snapchat seduces advertisers with new self-serve tools and certified partners

 To beat Facebook and Google’s duopoly, Snapchat needs advertisers to build and buy campaigns with confidence. So today it’s announcing the Snap Publisher tool for building vertical video creative, it’s rolling out its self-serve Ad Manager, and its launching a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers. Together,… Read More

Snap is developing a second version of Spectacles which may include augmented reality

 Snap extended the sale of its Spectacles into Europe this month, but already the company is working on a second version of the video-recording glasses which could be quite radical, according to a source with knowledge of the plans. The first set of Spectacles went on sale last year and are priced at $129.99. They allow their owner to take photos and videos which can then be posted to the… Read More

Spektral raises $2.8 million for development of AI-powered green screen technology

 The augmented reality acquisition space is hot — Facebook, Snap, Apple and others are throwing money at teams and technologies that promise to increase user engagement. Spektral, a Danish startup, is the latest venture-backed visual effects company setting its sights on the massive space. Spektral is announcing a $2.8 million round today from Litecap and Amp Ventures to continue… Read More

Snap acquires Placed to prove geofilters drive store visits

 If Snapchat’s growth remains slow, it must maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed. Placed will help Snap scale its measurement systems so advertisers can chart how online Snapchat ads translate into… Read More

Snap said to leverage discounts to drive growth

 After a painful first-quarter miss, Snap, the parent company of the popular social app Snapchat, is looking to avoid the same fate in the second. According to Digiday, Snap is working to drive new and increased business ahead of the end of its second quarter. To do so, the company is said to be cutting deals. In the words of the report, Snap is “looking to goose its ad business with… Read More

Weekly Roundup: Tesla’s solar roof tiles, Snap stumbles through Q1 earnings

 This week, Tesla launched pre-orders for its solar roof tiles, Snap Inc. stumbled through its first earnings report and Apple bought up a small sleep tracking startup. These are a few of the top stories from this week, plus some longer weekend reads. 1. Tesla’s highly anticipated solar roof tiles went up for pre-order. The question everyone seems to be asking though, is how much will… Read More