Category Archives: Niantic Labs

Pokémon Go reveals sponsors like McDonald’s pay it up to $0.50 per visitor

 Pokémon Go-maker Niantic says it has driven 500 million visitors to sponsored locations like McDonald’s Japan where gamers can score a special virtual good. But it never said how much those sponsors paid per visitor delivered by the game. But in an interview published yesterday by Brazil’s Globo newspaper, Niantic VP of strategic partnerships Mathieu de Fayet said (translated)… Read More

Analyzing the spectrum of corporate innovation from R&D to VC

 Over the coming decade, ongoing corporate exploration of the incubator, accelerator, and venture capital models will expand the use of these additional forms of external innovation. Read More