Category Archives: Influencer Marketing

Instagram is testing a new way for celebrities and influencers to identify their sponsored posts

 Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser. These aren’t for ads that businesses buy directly from Instagram, but rather for influencer marketing, where brands pay celebrities and other users with a significant online following to promote their products. It’s an area that every big tech and… Read More

Crunch Report | Google Home Gets More Personal

Crunch Report April 20 Today’s Stories  Google Home can now recognize up to six voices and give personalized responses Google said to be planning a built-in ad blocker for Chrome GoPro to release prosumer spherical camera in fall 2017 FTC tells ‘influencers’ to quit trying to hide the fact that they’re shilling for brands Shopify launches a free, in-house-designed card reader Credits… Read More

Popular Pays raises $3.1M in new funding to connect marketers and creators

Popular Pays How can Popular Pays stand out in the influencer marketing crowd? The key, according to co-founder Corbett Drummey, is to focus on content. The approach seems to have convinced investors, with Popular Pays announcing that it has raised an additional $3.1 million, which it rolled up with the $2 million it raised after participating in Y Combinator into a $5.2 million Series A. Read More

Adobe’s Project Fleek connects marketers and social video influencers

Adobe Systems world headquarters in downtown San Jose, California Adobe is testing out a new product called Fleek, offering marketers a new way to recruit and manage video influencers for promotional campaigns. Laura Williams Argilla, Adobe’s director of services and workflow for professional video, described Fleek as an extension of the social publishing tools that the company launched (in beta) back in November. “Trying to solve some of the… Read More