Category Archives: customer acquisition cost

Growlabs nabs $2.2M to automate outbound sales

 Just six months into its life, Growlabs, a startup using machine intelligence to support outbound sales teams, has raised a $2.2 million seed round. Founded by Ben Raffi, the creator of ticketing app Universe,  Jaclyn Klein and Safeer Jiwan, Growlabs helps businesses reduce their customer acquisition costs by enabling smalls sales teams to do more with less. From his past work with… Read More

Payback’s a gift

Gold Gifts On the surface, many internet businesses might not have much in common; internally, we’ve converged around one single metric that’s applicable to almost all consumer and/or marketplace businesses that use paid customer acquisition. We’re sharing this metric here in the hope that founders can use it as one useful benchmark when evaluating the health and progress of their… Read More