Category Archives: Augmented Reality

Apple just created, and killed, a generation of AR businesses

 Two weeks ago, Apple introduced ARKit, its solution for placing 3D objects realistically into a ‘real’ place. Basically, augmented reality. And, it just so happens that the holy grail of the home decor and architecture game has been, for years, being able to place decor and furniture inside a customer’s actual space. Read More

Apple undercuts Facebook in the augmented reality platform war

 Facebook may be the world’s most powerful app, but it’s still just an app on Apple’s operating system. Facebook’s grand vision for augmented reality was that it would make it easy for any developer to build and distribute an AR experience — as long as it lived inside Facebook’s app. But Apple has once again used its control of the mobile operating system… Read More

How augmented reality could save tech from itself

 Indeed, as technology marches relentlessly forward, it feels like many of today’s positions could soon be displaced. But just as with past technological inflection points — whether the steam engine, the telegraph, the computer or even industrial robots — technology will always give as much as it takes, as it always has. That matters little to people who have lost their… Read More

AR startup Meta sues former head of optics over trade secrets theft

 A top augmented reality startup is suing its former head of optics for breach of contract and misappropriation of trade secrets in the creation of his own AR company. Meta, which builds augmented reality hardware and software, filed suit earlier this week in a Northern California court against former employee Zhangyi Zhong, his company Dreamworld USA and 20 unnamed defendants. The lawsuit… Read More

Spektral raises $2.8 million for development of AI-powered green screen technology

 The augmented reality acquisition space is hot — Facebook, Snap, Apple and others are throwing money at teams and technologies that promise to increase user engagement. Spektral, a Danish startup, is the latest venture-backed visual effects company setting its sights on the massive space. Spektral is announcing a $2.8 million round today from Litecap and Amp Ventures to continue… Read More

Three computer vision experts join TechCrunch’s Tel Aviv event

 Who’s going to be the next Mobileye? Computer vision is a hot topic for the tech industry, and especially in Israel. It seems like Israeli entrepreneurs are one step ahead when it comes to developing computer vision technology. That’s why we’re excited to announce that three computer vision experts are going to join us on stage to share their knowledge about this space. First… Read More

HoloKit is like Google Cardboard for augmented reality

 The revelation behind Google Cardboard was that if you put your phone close enough to your eyes, it’s basically a VR headset — but it’s not quite that simple for mixed reality setups like Microsoft’s HoloLens. Or is it? HoloKit is an extremely clever DIY solution for a quick and dirty augmented reality experience with a bare minimum of equipment. Read More

Read Mary Meeker’s essential 2017 Internet Trends report

 This is the best way to get up to speed on everything going on in tech. Kleiner Perkins venture partner Mary Meeker’s annual Internet Trends report is essentially the state of the union for the technology industry. The widely anticipated slide deck compiles the most informative research on what’s getting funded, how Internet adoption is progressing, which interfaces are resonating,… Read More