Category Archives: apple inc

Apple goes after clones and spam on the App Store

 Every time Apple’s developer conference rolls around we get a smattering of changes to the App Store Review guidelines. This corpus of rules can be, in turns, opaque and explicit, and has caused a decent amount of consternation over the years for developers as they try to read into how Apple might interpret one rule or another. Read More

Apple just created, and killed, a generation of AR businesses

 Two weeks ago, Apple introduced ARKit, its solution for placing 3D objects realistically into a ‘real’ place. Basically, augmented reality. And, it just so happens that the holy grail of the home decor and architecture game has been, for years, being able to place decor and furniture inside a customer’s actual space. Read More

Apple AirPods will soon automatically connect to Apple TVs

 The next version of the Apple TV automatically adds AirPods to the available speakers. According to reports, Apple is making the process as easy as possible. Clearly someone on the Apple TV team shares Doug’s late night Wheel of Fortune viewing habit. This function makes sense. Sometimes you want to watch Veep but your partner cannot stand Jonah. Pop on the show, select your AirPods… Read More

Spektral raises $2.8 million for development of AI-powered green screen technology

 The augmented reality acquisition space is hot — Facebook, Snap, Apple and others are throwing money at teams and technologies that promise to increase user engagement. Spektral, a Danish startup, is the latest venture-backed visual effects company setting its sights on the massive space. Spektral is announcing a $2.8 million round today from Litecap and Amp Ventures to continue… Read More

Why Apple’s HomePod won’t just collect dust on your shelf

 Apple brought its smart speaker into the world with a shoddy name and an unconventional pitch, but anyone brash enough to cast the device to the side so easily will surely pay the price. Apple, unlike Amazon and Google, understands that selling glorified intelligence-in-a-box as a method of human computer interaction lacks foresight — people want a product, not a technology. Launching… Read More

Apple finally wakes up to QR codes, but it’s too late

 Apple, ever the late adopter, has added QR reading to its camera in what is the latest example of the U.S. company seemingly following a trend with blind optimism that it’ll work out for the best. QR codes have never been an established thing in the U.S., the country where Apple’s influence and marketshare is highest worldwide, but in Asia — particularly in China — it is… Read More

Apple’s MacBook and MacBook Pro get routine processor and SSD boost

 Apple gave its MacBook and MacBook Pro lineup a small boost today at WWDC — the machines are getting new Kaby Lake processors and faster solid-state drives across the board. Apple’s 15-inch Pro is getting faster standard graphics, and an upgraded entry-level 13-inch Pro will retail for $1,299, sans Touch Bar, of course. You’ll be able to order all of the upgraded laptops… Read More

Leaked App Store entry suggests Apple will launch a file-management app for iOS

 A leak spotted on the eve of Apple’s WWDC event suggests that the company is preparing to revamp the way iPhone owners manage and store files on their phone. That’s according to a new app placeholder unearthed by developer Steve Stroughton Smith which hints at a new ‘Files’ app for iOS coming soon. A major feature would almost certainly ship within the iOS 11 software… Read More