Time Warner and Snap Inc. have announced a new deal that will bring increased ad spending and the development of new made-for-Snapchat shows. People familiar with the deal tell TechCrunch that the deal is valued at about $100M spent over the next two years. The newly created shows will span a variety of genres, including scripted drama, daily news shows, documentaries and comedy. The shows will… Read More
A series of policy changes at Amazon that detail how advertising will be supported within Alexa’s voice-enabled apps, called “Skills,” have now had their first casualty: VoiceLabs. The startup was the leading way for third-party developers to make money from their Alexa applications, through the use of VoiceLab’s “Sponsored Messages.” Unlike traditional… Read More
The plan? Convince advertisers that metrics don't matter. The post Facebook Claims It Has a Better Way to Prove Ads Work on Facebook appeared first on WIRED.
Medical professionals have raised concerns about whether General Hospital's plotline blurred the lines between disease awareness and advertisement. The post The Tricky Ethics of Big Pharma Soft-Selling on Soap Operas appeared first on WIRED.
When Google launched its AMP project about a year and a half ago, the focus was squarely on speeding up mobile web pages, with a special emphasis on news sites. Over the last few months, both the scope of supported pages and the range of places where Google surfaces AMP pages increased. Google is now using the AMP technologies to speed up some of its core money-making services. Read More
Twitter has found its own way to participate in the growing chatbot trend. The company announced today a new feature for advertisers, which allows businesses on Twitter to promote ads designed to pull consumers into personalized experiences within Direct Messaging – including interactions with chatbots. For example, one brand is running a bot that can help you with a cocktail… Read More
While Quora has been around for almost seven years, it’s been a little slow when it comes to monetization through advertising. The question-and-answer site first launched ads last year in April 2016, but since then it’s only existed in closed beta to pre-approved advertising partners like Mulesoft and Shopify. Until now. The startup just announced that it’s opening its… Read More
In an effort to further differentiate itself from rival Facebook, Snapchat this morning expanded its ad offerings lineup with three new products that take advantage of its already popular lenses and geofilters. The company is debuting a handful of new products, including World Lenses, Audience Lenses, and Smart Geofilters – representing the largest update to its Sponsored Creative… Read More