Category Archives: Advertising Tech

Acast introduces programmatic ads to its podcast platform

 Acast says it’s time for podcasts to embrace programmatic advertising. With its publishing and monetization tools, Acast has already moved beyond the generally low-tech state of podcast advertising — think of many podcasts still play the same outdated ads when you download old episodes — but launching a marketplace for programmatic (i.e., automated algorithmic) ad-buying is… Read More

Adtech company MediaMath secures $175M credit facility

 MediaMath, a company offering tools and data for automated ad-buying, announced today that it has secured a $175 million credit facility. The deal was led by Goldman Sachs, with participation from Santander Bank. The company says this financing will fund its continued growth and allow it to refinance existing debt. (MediaMath’s 2014 funding round included $105 million in debt.) In a note… Read More

Snap acquires Placed to prove geofilters drive store visits

 If Snapchat’s growth remains slow, it must maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed. Placed will help Snap scale its measurement systems so advertisers can chart how online Snapchat ads translate into… Read More

Apple adds auto-play video blocking to desktop Safari

 Hate it when sites blast you with auto-play video? Well Apple is swooping in to fight this scourge with the addition of an auto-play video blocking feature to the new Safari browser for its upcoming macOS High Sierra desktop operating system. Announced today at WWDC, this option will let you keep auto-play videos paused until you choose to unpause them. The feature will roll out with the… Read More

Yeay, a Gen Z video network for selling things, raises $4.9M

 Video is the name of the game in social media these days, as Facebook and Instagram continue to ramp up features to grab users from Snapchat; and Twitter moves into 24-hour news broadcasting partnerships to push more engagement. Now a startup from Berlin, Germany hopes a focus on video will help it break open a new market for e-commerce: Generation Z Yeay (pronounced “yay”) is a… Read More

Google’s built-in Chrome ad-blocker said to be more of a quality filter

 Google still has plans to introduce built-in advertising filters for its Chrome web browser, according to a new report from the Wall Street Journal, but it’s going to be more of a quality assurance feature, akin to existing tools in Chrome that prevent pop-ups from spawning in excess, and that warn users when they might be exposed to content that could harm their devices. The report… Read More

The best Meeker 2017 Internet Trends slides and what they mean

 Here are the must-read stats about what’s happening with Internet adoption, smartphones, ads, ecommerce, entertainment, gaming, enterprise healthcare, China, India, and startups. We’ve picked the most important slides from legendary Kleiner Perkins partner Mary Meeker’s massive 355-page 2017 Internet Trends report, deciphered the complex data, and explained why… Read More