Category Archives: Advertising Tech

Crunch Report | Google To Stop Scanning Inboxes

Crunch Report June 23 Today’s Stories  Google now has all the data it needs, will stop scanning Gmail inboxes for ad personalization Samsung’s Galaxy Note8 will reportedly be the company’s most expensive smartphone yet YouTube TV expands to 10 more U.S. markets, adds more YouTube Red series Tesla said to be in talks to create its own streaming music service Credits Written and Hosted by:… Read More

Google now has all the data it needs, will stop scanning Gmail inboxes for ad personalization

 Here’s a surprise announcement from Google: It will stop scanning the inboxes of Gmail’s free users for ad personalization at some point later this year. Google already doesn’t do this for business users who subscribe to its G Suite services, but until now, it routinely scanned the inboxes of its free users to better target ads for them. It then combined that information… Read More

Spotify “Sponsored Songs” let labels pay for plays

 A mysterious “Sponsored Content” opt-out setting recently appeared in Spotify, and now the streaming giant has confirmed to TechCrunch what it’s about. Spotify is now testing a new “Sponsored Song” ad unit that a company spokesperson tells us is “a product test for labels to promote singles on the free tier.” Instead of appearing as obvious ad banners… Read More

Google to ramp up AI efforts to ID extremism on YouTube

 Last week Facebook solicited help with what it dubbed “hard questions” — including how it should tackle the spread of terrorism propaganda on its platform. Yesterday Google followed suit with its own public pronouncement, via an op-ed in the FT newspaper, explaining how it’s ramping up measures to tackle extremist content. Read More

BrideClick acquires Mode Media

Mode Media The Mode Media story refuses to end — following its abrupt shut down last year, the company’s assets have been acquired by wedding-focused advertising company BrideClick. Mode previously operated lifestyle sites including Glam and Foodie, plus a larger ad network that it said reached 144 million unique visitors each month. The financial terms of the deal were not disclosed, but… Read More

The first ad network for Alexa Skills shuts down following Amazon’s policy changes

 A series of policy changes at Amazon that detail how advertising will be supported within Alexa’s voice-enabled apps, called “Skills,” have now had their first casualty: VoiceLabs. The startup was the leading way for third-party developers to make money from their Alexa applications, through the use of VoiceLab’s “Sponsored Messages.” Unlike traditional… Read More

Instagram is testing a new way for celebrities and influencers to identify their sponsored posts

 Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser. These aren’t for ads that businesses buy directly from Instagram, but rather for influencer marketing, where brands pay celebrities and other users with a significant online following to promote their products. It’s an area that every big tech and… Read More

Advertising giants leave little room for adtech startups, and VCs are noticing

 Since the earliest days of the commercial web, there was a Faustian bargain struck between users and content publishers: Users got free access to online content in exchange for tolerating ads sold by the very same publishers delivering the latest words, images, and videos. And, by and large, it’s a bargain that’s worked out well for digital advertisers. According to data published… Read More

Snapchat seduces advertisers with new self-serve tools and certified partners

 To beat Facebook and Google’s duopoly, Snapchat needs advertisers to build and buy campaigns with confidence. So today it’s announcing the Snap Publisher tool for building vertical video creative, it’s rolling out its self-serve Ad Manager, and its launching a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers. Together,… Read More

OwnLocal acquires Wanderful, a local deal startup backed by newspaper giants

OwnLocal team OwnLocal has acquired Wanderful Media, brining two companies focused on local advertising and deals together. OwnLocal works with local newspapers to turn traditional print ads into digital campaigns. Wanderful, meanwhile, operates Find&Save, a website and app that brings the newspaper deals and coupons online. So there are some obvious similarities. The big reason for the acquisition. Read More